Corporate gifts are a great way to promote your business. Whether you’re offering a gift to existing customers or using the gift as an incentive for potential customers, corporate gifts are a creative and effective way to get the word out about your company. Not sure where to start with corporate gifts? We have covered you with some of our favorite ideas for promotion through corporate gifting.
Make It Memorable
When it comes down to its quality matters most when it comes to corporate gifting. A cheaply made promotional item isn’t going to do much in terms of promoting your business. Instead, focus on things that will make an impression. Choose something high-quality and unique that people won’t be able to throw away without thinking twice about it. If you can, try and personalize each gift so that the recipient knows this was specially chosen for them—this will make them even more likely to keep and use the item long-term and always keep your company in in when they do.
Think Outside the Box
When you think about corporate gifts, what do you think of them? Chances are, t-shirts, mugs, and other generic items come to mind first—and while those items can be helpful in certain situations, they don’t always stick in people’s minds like more creative options might. So, instead of settling for traditional promotional items, look into unexpected but useful options—like tech accessories, branded notebooks, stationery sets, or a photo air freshener. This gives people something they can use in their day-to-day life while also staying top of mind when it comes time for them to consider doing business with your company.
Go For Quality Over Quantity
It may seem counterintuitive at first glance, but spending more money on higher-quality items can save you money in the long run. When opting for cheaper products instead of better ones, you need more because they aren’t as durable or memorable—resulting in a bigger budget than if you had just gone for higher-quality items from the start. When deciding which type of product would be best suited for gifting purposes, consider how often someone would use it and how long it would last before needing to be replaced. These two factors can help inform which product is best suited for promotion.
Choose Gifts That Resonates With Your Company
In addition to quality and creativity, consider what product best reflects your company. For example, are you a tech-focused business? Choose items like phone stands that reflect your industry. If you’re an events planning company, opt for branded notebooks or stationery sets that are perfect for taking notes on the go. This gifting helps you stand out from the competition and shows potential customers that your company goes the extra mile with its promotional efforts.
Choose Gifts That People Use Daily
When it comes to getting maximum exposure for your company, you can’t go wrong with items that people use daily. Think about practical items like water bottles, phone cases, and backpacks—these are the types of things that people will always use and will be a constant reminder of your company’s brand. Other items like branded t-shirts and mugs are great, but mix them up and include some functional items for maximum exposure.
Promote Your Brand With Multiple Platforms
In addition to giving away gifts as a way to promote your business, consider using multiple platforms when it comes to advertising. Utilize social media to your advantage by posting images of the promotional items you’re giving away and shout-outs from customers who have received them. This will help spread the word even further and ensure potential customers know exactly what products you offer. You can also create an email list for those interested in receiving updates about new products or special offers. This will give you a way to stay in touch with current and potential customers while also providing them with additional incentives for engaging with your brand.
Gifts For Charities and Local Organizations
Another great way to promote your business and give back at the same time is by donating corporate gifts to local charities or organizations in need. This is an excellent opportunity to show your support for the community while also creating positive associations with your brand. Plus, it’s a great way to reach potential customers who may not have heard of your company.
Networking And Events
Don’t forget to use corporate gifts to network and build relationships with other businesses in your industry. Attending trade shows or conferences is an excellent opportunity to meet potential customers who may not have heard of your company. Bring along some corporate gifts for attendees, and you’ll be sure to make a great impression.
Use Gifts In Exchange For Customer Information
One of the most effective ways to promote your business is by offering customized gifts in exchange for customer information. This gives you valuable insight into who your customers are and what they’re interested in and provides a way to collect contact information to stay in touch with them. Consider offering items like branded mugs or pens in exchange for customers filling out a survey or providing their email addresses. This is a great way to get your company’s name and build relationships with potential customers.
Vouchers And Discounts
Don’t forget to use corporate gifts to reward loyal customers or attract new ones. For example, consider offering vouchers or discounts on future purchases when people purchase specific items from your company. This is a great way to encourage customers to keep coming back and spread the word about your business.
Seasonal Gifts
Another great way to promote your business is by offering seasonal gifts. For example, consider giving away items like calendars or diaries for New Year’s. At the same time, Christmas is an excellent opportunity to present customers with festive-themed items such as mugs, t-shirts, or even some Christmas ornaments. This shows that you appreciate their patronage and helps create positive associations with your brand.
Employee Gifts
Don’t forget to use corporate gifts to reward your employees. Consider offering items they can use on the job, such as branded pens, notebooks, or desk calendars. This is a great way to show them how much you appreciate their hard work and dedication while creating positive associations with your company’s brand.
Sponsorships And Affiliate Programs
Finally, consider using corporate gifts to build relationships with other businesses by sponsoring events or affiliating with them. This is an excellent opportunity to get your company’s name out there and start building relationships with potential customers who may not have heard of you. Plus, it’s also a great way to show your support for the community while giving back at the same time.
Work With A Reliable Corporate Gift Company
No matter which corporate gift strategy you choose, work with a reliable supplier who offers quality products and services. This will ensure that your gifts are well-received and create the desired effect. Be sure to read reviews and ask for references so you can be confident in your chosen company.
Using corporate gifts effectively promotes your business and builds relationships with customers, clients, employees, and affiliates alike. Consider offering items like branded mugs or pens in exchange for customer information while rewarding loyal customers or attracting new ones with vouchers or discounts. Don’t forget to donate items to local charities too! Finally, work with a reliable corporate gift company to ensure your gifts are well-received. With the right strategy, you’ll be sure to make a lasting impression on everyone you meet.
Main Image Via Pixabay
